New approach to customer loyalty
How can you maintain customer loyalty in the digital age?
In times of steadily growing online trade via digital marketplaces, contact between the manufacturer and the customer is increasingly fading into the background. But how can customer loyalty be maintained under these conditions? - Serialization could be the answer!
Serialization gives each product a unique serial number. If the serial numbers are generated with SecIdent, the customer can verify the authenticity of these numbers over the Internet. This does not only allow the customer to assure that the product is an original, but gives also the manufacturer the ability to contact the customer directly via the response page.
The content of the response page can be freely selected and based on the company's CI. Here, processes can be simplified for the customer by including direct links to purchase spare parts. This page offers many other opportunities to improve the customer's shopping experience and opens up a new marketing channel to ensure greater customer loyalty in online retail.
Follow the link to see a sample response page from our demo:
