We are working on innovative solutions for product tagging and future anti-counterfeiting protection
Innovative ideas, digitalization and sustainability in product labeling and the shopper experience. These are topics that GS1 Germany is currently dealing with. At the GS1 Partner Day in late January, a couple of projects were presented. The migration to 2D codes at the point of sale was particularly exciting.
How can product information be stored and retrieved digitally in the future? How can different information be embedded for diverse target groups? How can the customer be offered an individual shopper experience? How can information be processed at item level? How can existing data, such as the GTIN, be integrated into a common concept together with new product data? How can products be tracked? And especially in connection with digitalization and online trade: How can a concept for counterfeit protection be implemented?
As a GS1 Business Partner, we are also working on these exciting and trend-setting questions and have implemented initial ideas with the implementation of the GS1 Digital Link. You can find more information here. How can the GS1 Digital Link be implemented for your products? We will be delighted to advise you.